Text Box: Q&A Pay on Success PR™ Well-executed PR is guaranteed to bring in press exposure, which is crucial to the growth of your company. Below are key questions to ask to help you choose the right agency for your needs: What makes GGC PR unique? Going Global Communications is the first PR Company to offer Pay on Success PR™, a performance based PR option. You only pay upon performance! This enables companies, like yours, to Minimize Risk of your PR investment. GGC is accountable to bring success through our public relations strategies with this Pay On Success PR. There is not a better formula for you to minimize the risk of your PR investment. What is GGC’s specialty? We specialize in technology including software, telecommunications, and security. We also work closely in the consumer and healthcare industries. What’s the size of GGC’s clients? GGC typical clients range from 1-5,000 employees and generate annual revenue from $30-250M. We also represent start-up companies. Who do editors like to work with? Editors like to work with PR professionals they can count on to respect and meet their deadlines, who know what their clients do and can provide quick, thorough answers and materials-those who respect their work process. In order to respect it, they have to know it. Does GGC currently work for any organizations similar to mine? GGC currently has clients involved with Homeland Security, healthcare, EAI, EII, Internet commerce, and project management. How would GGC rate your media contacts? GGC has a great relationship with all media environments and resources, from the Wall Street Journal to Fox News. We will get you to the media forums that are right for you. Which GGC team members would work on my business, what’s their experience, and can I meet them? Our PR team is made up of only seasoned PR managers who have an average of 14 years of professional journalism and public relations experience. You can count on an executive PR manager, Karen Gleason or Mary Lynn Heath, to handle your work and not just a junior level client manager. GGC executives are more than willing to meet with their clients. Your Executive Sales Representative will always be involved. He will serve as a liaison of communications making sure clients are happy with the work they are receiving and that communication between the client and the pr team is clear and consistent. Will you sign a non-disclosure agreement before we fully brief you for a pitch/campaign/ project? Yes. What means of evaluation does GGC put in place for PR campaigns or activity? GGC recommends you set aside a portion (5-10%) of your PR investment for evaluation. Before a PR campaign or launch kicks off, we will agree on SMART (Specific, Measurable, Achievable, Relevant and Time-based) objectives, a well-defined strategy, media targets and a means of evaluating success. Does GGC have a global network? GGC works with companies and journalists around the world. Does GGC have a demonstrated track record of getting positive media coverage for clients? Yes. Please see Clients in the news for a preview. How will GGC communicate with us and how often? GGC makes it a practice to maintain open and active communication with our clients on a monthly/weekly basis. You will also receive weekly/monthly progress reports, so you will never be left in the dark and ALWAYS see how your investment is paying off. We make sure to contact by at least phone meetings on a weekly basis. As much as possible we like to meet in person. GGC executives make themselves available all the time to their clients. Is the GGC willing to work off-hours when an emergency PR opportunity arises? Your success is GGC success so if an emergency PR opportunity arises, we will be the first to jump at it.

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